Just remember that maintaining a typical tone across each will establish a stronger brand and presence on the app.Īs fun as it may seem to make TikTok videos all day, it can be quite the nuisance if not done efficiently. What are the overlaps? The more ideas you have, the better. After discussing, jot down a list of ideas you can use to generate content. Round up all the creatives you can find in the office and put them in a room where their brainstorming skills can create synergy. Here are some tips that will help you make efficient content without bogging down output. But getting a viral video requires making plenty of duds along the way. Rome wasn’t built in a day, and neither is a successful TikTok page.
From a corporate standpoint, this may seem like superficial research, but being able to speak the language of TikTok makes all the difference when it comes to connecting with consumers. Make a point of visiting TikTok’s Creative Center to get an idea of trending songs, hashtags, and videos. What becomes relevant and stays relevant changes on a daily basis, so it’s important to spend time on the beyond just posting your company’s content. Hop on the latest TikTok trendsįollowing TikTok trends is a lot like following the news cycle – but usually less upsetting. Putting good, humorous content into the world is enough to make TikTok users fond of your company and support your work as a result. Remember, that you provide to consumers doesn’t need to be groundbreaking. How does your company use its platform to spread good into the world or fight for meaningful causes? What does the company care about? What is the company culture like? To gain support from young consumers you need to show how you create more than just a service or product. Avoid promoting your product directly and instead demonstrate the hidden and more emotional aspects behind what your work is about. Instead, they connect with content that’s vulnerable, raw, and authentic. Gen Z can see right through corporations’ facades and gimmicks. Not only does problem and person-specific content demonstrate the ways your product can help specific consumers, it also shows your attention to their unmet needs, making them more likely to connect with your brand. “Rather than blanketing the problem and solution across all consumer demographics, it's essential to highlight each target demographic's unique challenges and share the various ways that the product or service can support,” she says. Whether your company is marketing its product through its own content or through sponsorships, Rubinstein emphasizes the importance of explaining how the product can help specific demographics.
In other words, people scroll through TikTok to engage with media that feeds their needs and pertains directly to their interests. TikTok’s defining feature is its “for you” page, which uses an algorithm to show users content that become more specified toward their interests over time. Utilizing some of TikTok’s features, such as pinning a comment or stitching a viral sound in the beginning of videos, doesn’t just create content,it also engages with the platform’s wide array of communities. Rubinstein suggests companies enhance their brand through TikTok by creating videos that answer common questions and inviting others to participate. Gen Z now uses TikTok as a search engine to find information…This presents a big opportunity to teach your community and highlight how you are industry authoritative.” Jesse Gre Rubinstein, founder of digital media agency Hello There Collective, says that “going viral on TikTok is not just about being entertaining, funny, and ridiculous. Similar to the way Twitter became a news hub for millennials, TikTok provides a place for Gen Z audiences to learn about topics that interest them such as maintaining mental, physical and financial wellness, and taking on do-it-yourself home projects. However, as more people and companies joined the app to provide original content, the platform also became a hub for a wide array of practical and insightful information. When TikTok first took off in 2017, users swiped for the latest dance trends and ridiculous challenges. Use your company’s niche to provide new info
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